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What Should a Painting Company Website Include?

By Ansh Singh · Updated November 8, 2026 · 11 min read

Short answer: A painting company website should show your phone number, a page for each main job (interior, exterior, cabinets), before and after photos from real jobs, the towns you serve, real reviews, your license number where your state asks for one, and your lead-safe status for older homes. Keep it in plain text and fast on a phone.

Key facts

Use a phone number that taps to call, since many homeowners search on a phone.
Give interior, exterior and cabinet painting each its own page.
Show real before and after photos and real reviews from your own jobs.
Name the towns you work in, and show your license number where your state requires it.
EPA requires certification for paid work that disturbs paint in pre-1978 homes, so say whether you hold it.
Write facts as text, not images, because search tools cannot read a picture.

Go down this list with your own site open on your phone. A painter website is a small site that tells a homeowner who you are, what you paint, where you work and how to reach you. People often read your Google reviews first and then open your site to settle the doubts those reviews leave.

The checklist at a glance

#	Item	Why it matters for a painter
1	Phone number that taps to call	Many homeowners search on a phone
2	One page each for interior, exterior and cabinets	Each job is searched on its own
3	Real before and after photos	Paint is visual, so proof is visual
4	Towns you work in, by name	How Google matches you to "near me"
5	Real reviews	The strongest tie to being recommended
6	License number, where required	Required in some states, a trust sign everywhere
7	Lead-safe certification	Required for paid work in pre-1978 homes, per EPA
8	Your prep and process, in plain words	Prep is what separates a paint job that lasts
9	Insurance and warranty	Homeowners ask before they let you in
10	How you price	The first question everyone has
11	Season and scheduling notes	Exterior work depends on weather
12	A short estimate form with photo upload	For people who will not call
13	An about page with your name and face	People let painters into their homes
14	Fast, mobile friendly, text not images	Search tools cannot read a picture
15	Behind the scenes: sitemap, crawlers allowed	Helps engines read the facts right

1. A phone number that taps to call

Put your number in the header of every page and make it a tap-to-call link on phones. If you take texts, say so. A homeowner who just spilled red wine on a wall is not going to fill in a long form. If you miss calls while you are up a ladder, read our guide on missed-call text back for painters.

2. A page for interior, exterior and cabinet painting

One page per main service is the core of the site. Each one answers a different search. Someone typing "cabinet painters near me" wants to see cabinets, not a page about house siding.

Interior painting: rooms, ceilings, trim, doors and accent walls. Say how you protect floors and furniture and how you handle patching and caulking.
Exterior painting: siding types you paint (wood, fiber cement, vinyl, stucco, brick), washing, scraping, priming and trim.
Cabinet painting: how you degrease, sand, prime and spray, and how long the kitchen is out of use.
Other jobs you want: decks, fences, garage floors, wallpaper removal, drywall repair, commercial units.

Keep each page about one job. If cabinets are your best margin, give them a full page and your best photos. See our cabinet painting marketing guide for more on selling that service.

3. Real before and after photos

Painting is a visual trade, so photos do the selling. Use pictures from your own jobs, not stock photos. Show a clean cut line where wall meets ceiling, a door with a smooth finish, a house in the first coat and in the last.

Write a short caption under each: what the job was, the town, what you used. "Two-story colonial, Lancaster PA. Scraped, primed bare wood and painted two coats of exterior acrylic." Text like that gives Google and AI tools something to read. A picture alone says nothing to them. Ask each customer if you can post their photos, and never show a home's address or house number.

4. The towns you work in, by name

List your service area on the home page and on a contact page. If you work in a few towns, write one real page for each, with jobs you did there. Google's spam policy flags pages built for many cities that all lead to the same place (Google Search Central spam policies). A page for Eugene, Oregon with real Eugene jobs is fine. Twenty pages with the town name swapped is not. Our painter service area pages guide shows how to write them, and the hub guide on service area pages for contractors covers the rules for all trades.

5. Real reviews

Show your best Google reviews on the home page, with the customer's first name and the job. Link to your full profile. Google says reviews feed the "prominence" part of local ranking (Google Business Profile Help). Do not offer a discount for a review. Google lists that as prohibited (Google Business Profile Help). Our guide on how many reviews a painting company needs gives a target.

6. Your license number, where required

Painting rules differ a lot by state, and some states license painters while others do not.

State	What the sources say
California	Work of $1,000 or more in labor and materials needs a license from the Contractors State License Board, which has a Painting and Decorating class, C-33 (CSLB, CSLB application guide)
Florida	Paint work is on the state's list of work that does not need a state license, but a licensed contractor must show the license number on ads, and Florida counts websites as ads (Florida DBPR FAQ)
Oregon	State Construction Contractors Board rules say advertising on internet media, website advertising included, must show the contractor's license number (Oregon Administrative Rules 812-003-0120)
Pennsylvania	Home improvement contractors register with the Attorney General, and the number must appear in ads, contracts and estimates (PA Attorney General)

Check your own state board for the current rule. Even where no rule forces it, a visible license number answers "are they legit?" before anyone asks. Put it in the footer of every page. See our California and Oregon pages, and read do painting contractors need a license number on their website for more states.

7. Lead-safe certification

This is the painting item most sites miss. The EPA says anyone paid to do work that disturbs painted surfaces in homes, child care facilities and preschools built before 1978 must be certified, and that this includes sole proprietors. Workers must be trained to use lead-safe work practices (EPA RRP program). Sanding and scraping old paint is exactly the work the rule covers.

If you hold the firm certification, say so on the site with a short line: "EPA Lead-Safe Certified firm." Then explain in two sentences what you do on a pre-1978 job. If you are not certified and you work on older homes, the fix is to get certified, not to hide it. Our guide to a lead-safe certified painter website explains how to show it. Check the EPA page for the program rules, since some states run their own.

8. Your prep and process, in plain words

Painters know that a paint job lasts or fails on prep. Customers do not know that. A short "how we prep" section sets you apart from the person who quotes $400 less and rolls over dirt.

List the steps in the order you do them: wash, scrape loose paint, sand, patch, caulk, prime bare spots, paint two coats. Name the paint lines you use and why. If you only paint in certain weather, say so. Paint makers give temperature limits on the can and in their guides. For example, Sherwin-Williams says some of its latex-like exterior lines, such as Duration, Resilience and SuperPaint, can be applied and will cure at temperatures as low as 35 degrees Fahrenheit, and that, ideally, the temperature should stay in the suggested range and above the dew point for at least 48 hours after application (Sherwin-Williams exterior application FAQ). The same page says traditional latex-based paints need temperatures above 60 degrees to cure properly, so always read the label for the exact product. Explaining a weather limit shows a homeowner why you may say "not this week."

9. Insurance and warranty

State the kind of cover you carry, without posting policy numbers. Say what your labor warranty is and how long it lasts. Do not invent a warranty. Write only what you will honor in writing. Many homeowners ask "what if it peels?" so answer it before they do.

10. How you price

You do not need exact prices, but say how you price. "We price by the room or by the square foot of wall" tells a homeowner more than "Call for a quote." Our guide on whether painters should show prices on their website weighs both sides. If you give free estimates, say how long a visit takes and when the written quote arrives. A good estimate follow-up text helps close those jobs.

11. Season and scheduling notes

Exterior painting depends on the weather, and in much of the country it has a season. Tell people when you are booking, how far out, and what happens when rain moves a job. If you shift to interior and cabinet work in cold months, say so. It also tells search tools that you take winter jobs. Our painting off-season marketing guide has more.

12. A short estimate form with photo upload

Ask for name, phone, town, what they want painted, and a place to add photos. Four or five fields. Photos let you give a rough range before a visit and weed out jobs that are too small or too far. Say when you will reply. Put the form low on each page, below the information.

13. An about page with your name and face

People let painters into their homes. Show your face, your name, how long you have been painting and who does the work. If your crew are employees, say so. A short story about a job you are proud of is better than "We are passionate about quality."

14. Fast, mobile friendly and written in text

Google says to make important content available as text, and lists page experience and internal links among the basics that also apply to its AI features (Google Search Central: AI features). In practice:

Resize photos before upload. A 6 MB photo of a front door is not needed.
Write your license number, towns and services as text, not inside an image.
Test your site on your own phone on a weak signal.

15. The behind-the-scenes basics

These take an hour, and a good builder can do them for you:

A sitemap so Google finds every page.
A robots.txt file that lets search crawlers in. OpenAI says sites that block its search crawler will not show in ChatGPT search answers (OpenAI crawler docs). Our hub guide on robots.txt for AI crawlers shows the lines.
Your business name, phone and towns the same on the site and your Google profile.
A Google Business Profile that links to the site. See painter Google Business Profile tips.

Google says you do not need special markup or AI files for its AI features. Basic business markup is fine, but pages with real answers matter more.

What can a painting website leave out?

A blog with weekly posts about color trends. One real job write-up a month does more.
Stock photos of smiling people holding rollers.
A long history of the company before the phone number.
Auto-playing video at the top of the page, which slows it on a phone.
Paint color palettes you did not make. Use them only if you offer a color consult, and say so.

A simple order to build it in

Phone number and one clear sentence of what you do and where.
Three service pages with photos.
Reviews, license and lead-safe line.
Process, warranty and pricing notes.
Estimate form and about page.
Town pages, one real page at a time.

If you want it built for you, see a free demo site on our home page. A builder works too. Our guide on the best website builder for a painting business compares options with real prices.

Common questions

How many pages does a painter website need?

Most small painting companies do well with 8 to 12 pages: home, three or four service pages, an about page, contact, reviews or gallery, and a few town pages. More pages only help if each one holds real information. Thin pages that repeat each other can hurt.

Do I need a license number on my painting website?

It depends on your state. In Florida, a contractor who holds a license must show the number on ads, and websites count. In California, work of $1,000 or more needs a license. Check the board for its advertising rule. Check your state board for the exact rule.

Should I list my prices?

You can show ranges or how you price without showing a final number. A range such as "most rooms run between ..." only helps if it is honest and you update it. Never post a number you will not honor.

Do I need to say I am lead-safe certified?

If you are certified, yes. It is a trust point for anyone with a house built before 1978. EPA says paid work that disturbs paint in those homes needs a certified firm, so owners of older homes ask about it.

Sources

About the author

Ansh Singh runs Contractor Websites. He builds websites for electricians, plumbers, roofers and other home service trades, and writes the guides on this site. More about Ansh Singh.

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