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How do painters in Texas get more customers from Google and AI search?
Short answer: Painters in Texas get found online with a website that shows their license number, names the towns they serve such as Houston, San Antonio and Dallas, and collects real local reviews. The state had 1,417 businesses with staff in this Census category in 2022.
- Electrical: ads, cards, proposals and invoices must show contractor name and license number (16 TAC 73.51(e)). Vehicles show the number preceded by TECL.
- 1,417 businesses with staff in 2022, 6th of 50 states; 84% have fewer than 10 staff.
- Largest cities: Houston, San Antonio and Dallas.
- Common words in local searches: “commercial”.
- Coldest month January (about 47°F), warmest July (about 83°F), statewide average.
Do painters need a license in Texas?
- Electrical, plumbing and HVAC parts of any job still need state licensed people.
License numbers in ads and on websites
Electrical: ads, cards, proposals and invoices must show contractor name and license number (16 TAC 73.51(e)). Vehicles show the number preceded by TECL. HVAC: ads must include the licensee's license number (16 TAC 75.71(h)), per Cornell LII text seen in search.
We have not yet confirmed the Texas rules for this trade from the board's own pages, so this section is still being checked. Ask your state licensing office before you rely on it.
What do homeowners in Texas’s biggest cities search for?
Google autocomplete for painter searches in each city (job-seeker searches removed):
Houston
- exterior house painting houston
- exterior painting houston
- famous houston painters
- home painting houston
- house painter houston
- house painters houston
- house painting houston
- house painting houston tx
San Antonio
- cabinet painters san antonio
- certapro painters san antonio
- commercial painters san antonio
- exterior house painting san antonio
- exterior painters san antonio
- exterior painting san antonio
- face painters san antonio
- house painter san antonio
Dallas
- dallas artists painters
- dallas exterior painting
- dallas face painters
- dallas home painting
- dallas house painter
- dallas house painting
- dallas interior painting
- dallas painters contractors
Austin
- armor house painting austin
- austin artists painters
- austin exterior house painting
- austin exterior painting
- austin face painters
- austin home painting
- austin house painters
- austin house painting
Fort Worth
- art house fort worth
- cabinet painters fort worth
- certapro painters fort worth
- exterior house painting fort worth
- exterior painters fort worth
- exterior painting fort worth
- face painters fort worth
- fort worth decorative painters
Across these cities, the words that come up most are “commercial”.
Source: Google autocomplete suggestions, checked November 8, 2026. Suggestions change over time.
What does a year of painter work look like in Texas?
Publish each seasonal page four to six weeks ahead.
| Month | Avg temp | Jobs to plan for (our suggestion) |
|---|---|---|
| January | 47°F | interior work, exterior quotes |
| February | 51°F | interior work, exterior quotes |
| March | 58°F | exterior painting, decks |
| April | 66°F | exterior painting, decks |
| May | 74°F | exterior work early and late in the day, interiors |
| June | 81°F | exterior work early and late in the day, interiors |
| July | 83°F | exterior work early and late in the day, interiors |
| August | 83°F | exterior work early and late in the day, interiors |
| September | 76°F | exterior work early and late in the day, interiors |
| October | 67°F | exterior painting, decks |
| November | 56°F | exterior painting, decks |
| December | 48°F | interior work, exterior quotes |
Temperatures: NOAA NCEI nClimDiv statewide data. Job column: our planning suggestion, not survey data.
How many painting contractors compete in Texas’s main cities?
| City | County | Businesses with staff | Residents per business |
|---|---|---|---|
| Houston | Harris County | 198 | 24,420 |
| San Antonio | Bexar County | 98 | 21,303 |
| Dallas | Dallas County | 189 | 13,790 |
| Austin | Travis County | 112 | 11,919 |
| Fort Worth | Tarrant County | 117 | 18,658 |
Competition is tightest around Austin (Travis County), with one business for every 11,919 residents, and loosest around Houston, at one per 24,420.
Source: US Census Bureau, County Business Patterns 2022 and County Population Estimates 2023. Counts businesses with paid employees only.
How many painting contractors are in Texas?
The Census Bureau counted 1,417 businesses with employees in Texas in 2022, in the category “Painting and wall covering contractors”. That ranks Texas 6th of 50 states, one of the largest markets in the country, and 4% of the US total. 84% of them have fewer than 10 staff, and 126 have 20 or more.
Together they employ 16,143 people, with an average yearly payroll of $624,139 per business. The three busiest counties hold 36% of them, so the work is spread across the state.
With 30,503,301 residents (Census, July 2023), that is one business for every 21,527 people, against 8,807 nationally: more residents per business than the US average, so each business has more homes to serve.
Texas next to its neighbors
| State | Businesses | Residents per business | Under 10 staff |
|---|---|---|---|
| Texas | 1,417 | 21,527 | 84% |
| Arkansas | 169 | 18,152 | 85% |
| Louisiana | 247 | 18,517 | 85% |
| New Mexico | 154 | 13,730 | 84% |
| Oklahoma | 299 | 13,558 | 85% |
Counties with the most painting contractors
| County | Businesses | Residents per business |
|---|---|---|
| Harris County | 198 | 24,420 |
| Dallas County | 189 | 13,790 |
| Tarrant County | 117 | 18,658 |
| Travis County | 112 | 11,919 |
| Bexar County | 98 | 21,303 |
| Collin County | 54 | 22,136 |
| Denton County | 53 | 19,013 |
| Williamson County | 53 | 13,155 |
| Fort Bend County | 25 | 36,671 |
| Lubbock County | 25 | 12,838 |
61 of Texas’s counties have at least one. Source: US Census Bureau, County Business Patterns 2022.
How big are they?
Businesses by number of employees, 2022: 982 with 1-4 staff, 204 with 5-9 staff, 104 with 10-19 staff, 80 with 20-49 staff, 46 with 50+ staff.
Where Texas is growing
New homes and new owners bring new work. Texas's population changed +4.3% from July 2020 to July 2023. The fastest-growing counties with 50,000 or more people:
- Kaufman County: 185,690 people, +26.2% since 2020, 12 painting contractors
- Rockwall County: 131,307 people, +20.3% since 2020, 10 painting contractors
- Comal County: 193,928 people, +18.5% since 2020, 9 painting contractors
- Liberty County: 108,272 people, +17.1% since 2020, 0 painting contractors
- Parker County: 173,494 people, +16.0% since 2020, 12 painting contractors
Source: US Census Bureau, County Population Estimates, Vintage 2023.
What should a Texas painter website show?
- Your license or registration number where people can see it, even where the state does not require it in ads.
- A service area list that names real counties and towns, for example Harris County, Dallas County and Tarrant County.
- Seasonal pages published before February, so they are found when demand starts.
- Real reviews from local jobs, with the town named, and photos of your own work.
Texas questions
How many painting contractors are there in Texas?
The US Census Bureau counted 1,417 businesses with employees in Texas in 2022 in the category Painting and wall covering contractors, and 84% of them have fewer than 10 staff.
Which county in Texas has the most painting contractors?
Harris County, with 198 businesses with employees in 2022 (Census County Business Patterns).
Do I need my license number on my website in Texas?
Electrical: ads, cards, proposals and invoices must show contractor name and license number (16 TAC 73.51(e)). Vehicles show the number preceded by TECL. HVAC: ads must include the licensee's license number (16 TAC 75.71(h)), per Cornell LII text seen in search.
What do people in Houston search for when they need a painter?
Google autocomplete for Houston shows searches such as “exterior house painting houston”, “exterior painting houston”, “famous houston painters” and “home painting houston”.
When is the busiest season for painters in Texas?
Texas’s statewide average runs from about 47°F in January to about 83°F in July (NOAA, 1991 to 2020).
Sources
- US Census Bureau, County Business Patterns 2022 (state and county files)
- US Census Bureau, City, Town and County Population Estimates, Vintage 2023
- NOAA NCEI, nClimDiv statewide temperature and degree days, 1991 to 2020
- Google autocomplete suggestions for the cities named, checked November 2026
- https://www.tdlr.texas.gov/electricians/elecfaq.htm
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